The Black chef who has appeared for more than a century on Cream of Wheat packaging, will be removed, company officials said last week.
“While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive,” B&G Foods Inc. officials said Thursday in a statement obtained by USA Today. “Therefore, we are removing the chef image from all Cream of Wheat packaging.”
The character depicted on Cream of Wheat packaging debuted in the late 19th century, according to The New York Times. Named “Rastus,” a derogatory term for Black men, the Times reported he “was once depicted as a barely literate cook who did not know what vitamins were.”
Officials told Forbes new packaging is expected to roll out for the porridge brand beginning in the first quarter of 2021.
The decision comes three months after B&G Foods announced a review of the brand’s packaging in light of nationwide protests over racial injustice and police brutality.
Other brands have announced similar reviews and measures, including Mars Inc., which announced it is changing the name of its Uncle Ben’s brand of rice, and Quaker Oats, which announced it will do away with the image on its Aunt Jemima syrup.
Cancel culture is literally helping to erase black faces from products and store shelves. The irony of it all.
Meanwhile Mr. Clean is still there on the bottle…..
People magazine is reporting that NFL Hall of Famer Shannon Sharpe has been accused of rape and sexual assault in a lawsuit…
Suspect arrested in deadly 2023 rape, beating of 76-year-old woman LAKE CHARLES, La. (KPLC/Gray News) - Almost two years after…
Frisco, Texas - The 17-year-old charged with first-degree murder in the fatal stabbing of a teen at a Frisco track…
BATON ROUGE, Louisiana — Former LSU wide receiver Kyren Lacy, 24, has died in what sources report as a suspected…
Fuquay-Varina, North Carolina - On January 18, around 6 PM, 59-year-old George Lesniak, 63, posted to his ADAS Facebook group…
Al B. Sure! is launching legal action against the author of an unauthorized biography about Kim Porter, the late model…