Kanye West came up with another genius idea to get the public talking about his latest Yeezy clothing line collection, featured in GAP stores.
The clothes are featured in black garbage bags, where the public has to dig through the bags to find their size with no help from sales associates.
Not to his surprise, the public went into a fury on cue. Many said the “trash bag” displays are offensive to the homeless.
Which in a way is surprising since Yeezy’s clothing line looks like a collection for the homeless.
Yeezy responded to the backlash on FOX news, of all places…
Watch the video below:
I found this comment interesting.
From a marketing standpoint this is genius as always. Not only will the clothes sell due to all of the talk, but this will also increase foot traffic into the GAP stores, and the malls that the GAP stores are in, just so people can see the display.
Everyone involved wins.
You may eventually have to line up and stand outside to get your hands on this collection, like you do now at Louis Vuitton and other high end luxury stores.
What are your thoughts?
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